Our story

One product became a family of brands.

Willert Home Products began with one practical idea: make dependable products for everyday problems around the home. Eight decades later, we manufacture close to one hundred products across six trusted brands and the Willert family is still here, building, improving and caring for what comes next.

The Willert family of brands — Enoz, AirBoss, Reefer-Galler, Bowl Fresh and Ty-D-Bol products

1946
A practical idea takes root.
A.W. Willert starts Willert Home Products in St. Louis with a single moth-protection product. That first practical solution establishes the manufacturing focus and pest-control experience that continue through Enoz today.
1960s
Bowl Fresh makes bathroom care simpler.
Bowl Fresh begins helping households keep toilet bowls fresh between regular cleanings. Its in-tank cleaners and continuous deodorizers are built around easy use, dependable freshness and everyday value.
1970s
Reefer-Galler protects what is stored.
Reefer-Galler builds its long-standing reputation in fabric protection, with practical solutions for closets, drawers, garment bags, trunks and blanket chests. Packets, hangers, refills and sprays help protect clothing and stored fabrics.
2010
An American icon joins Willert.
Introduced in 1958 and known for its signature blue water and cleaning with every flush, Ty-D-Bol became part of the Willert family in 2010. The acquisition added a household name and expanded Willert’s range of dependable toilet-care solutions.
2014
Willert takes on odor and moisture.
Willert introduces airBOSS for the closed-up spaces where stale air, stubborn odors and excess moisture tend to linger. Gels, fresheners and dehumidifier pouches make room-by-room air care simple.
2020
Enoz expands its defense.
Willert acquires BioCare® and Trap-N-Kill®, adding pesticide-free traps, baits and pheromone lures to the Enoz family. The move broadens Enoz into modern solutions for flying and crawling pests in the home and garden.
2025
Connoisseurs brings a new kind of care.
Connoisseurs, the global market leader in jewelry and silver care, joins Willert. Its innovative cleaners, cloths, wipes and care systems extend the family’s experience from everyday household care to the pieces people wear, save and treasure.
Today
Six brands. One family.
Enoz, Reefer-Galler, Bowl Fresh, airBOSS, Ty-D-Bol and Connoisseurs each have a distinct job. Together, they represent one family-owned company and a shared commitment to useful products, dependable performance and lasting value.

How we work

The same standards behind every brand.

01
Solve a real problem
Every product starts with a clear need. We focus on practical solutions that are easy to understand, straightforward to use and made for the way people actually live.
02
Make it dependable
From formulation and materials to filling, packaging and final checks, we manufacture with consistency in mind so customers know what to expect each time.
03
Keep improving
We respect the formulas and products people have trusted for generations while continuing to develop new formats, technologies and ideas for changing homes and routines.
04
Think long-term
Family ownership keeps our decisions personal. We invest in our people, our facilities, our brands and the communities that have supported us since the beginning.