Our story
Willert Home Products began with one practical idea: make dependable products for everyday problems around the home. Eight decades later, we manufacture close to one hundred products across six trusted brands and the Willert family is still here, building, improving and caring for what comes next.
1946
A.W. Willert starts Willert Home Products in St. Louis with a single moth-protection product. That first practical solution establishes the manufacturing focus and pest-control experience that continue through Enoz today.
1960s
Bowl Fresh begins helping households keep toilet bowls fresh between regular cleanings. Its in-tank cleaners and continuous deodorizers are built around easy use, dependable freshness and everyday value.
1970s
Reefer-Galler builds its long-standing reputation in fabric protection, with practical solutions for closets, drawers, garment bags, trunks and blanket chests. Packets, hangers, refills and sprays help protect clothing and stored fabrics.
2010
Introduced in 1958 and known for its signature blue water and cleaning with every flush, Ty-D-Bol became part of the Willert family in 2010. The acquisition added a household name and expanded Willert’s range of dependable toilet-care solutions.
2014
Willert introduces airBOSS for the closed-up spaces where stale air, stubborn odors and excess moisture tend to linger. Gels, fresheners and dehumidifier pouches make room-by-room air care simple.
2020
Willert acquires BioCare® and Trap-N-Kill®, adding pesticide-free traps, baits and pheromone lures to the Enoz family. The move broadens Enoz into modern solutions for flying and crawling pests in the home and garden.
2025
Connoisseurs, the global market leader in jewelry and silver care, joins Willert. Its innovative cleaners, cloths, wipes and care systems extend the family’s experience from everyday household care to the pieces people wear, save and treasure.
Today
Enoz, Reefer-Galler, Bowl Fresh, airBOSS, Ty-D-Bol and Connoisseurs each have a distinct job. Together, they represent one family-owned company and a shared commitment to useful products, dependable performance and lasting value.
How we work
01
Every product starts with a clear need. We focus on practical solutions that are easy to understand, straightforward to use and made for the way people actually live.
02
From formulation and materials to filling, packaging and final checks, we manufacture with consistency in mind so customers know what to expect each time.
03
We respect the formulas and products people have trusted for generations while continuing to develop new formats, technologies and ideas for changing homes and routines.
04
Family ownership keeps our decisions personal. We invest in our people, our facilities, our brands and the communities that have supported us since the beginning.
Product spotlights
airBOSS Air Fresheners are made for small-space freshness in closets, storage areas, bathrooms, laundry rooms, cars, campers and more. These easy-to-place products help refresh closed spaces with clean, pleasant scent options.
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airBOSS Closet Gels are made for odor control in closed and low-airflow spaces. These gels help neutralize unwanted smells in closets, storage areas and small household spaces where odors can linger.
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airBOSS Dehumidifiers help absorb excess moisture in damp, closed-up, or low-airflow spaces. These products are a practical choice for closets, bathrooms, basements and other spaces where moisture can make the air feel stale.
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Bowl Fresh Toilet Bowl Cleaners are made for simple, ongoing bowl care. These automatic cleaners work from the tank with every flush to help freshen the bowl, support routine cleaning and keep the bathroom feeling cleaner between regular scrubbings.
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Bowl Fresh Toilet Deodorizers are made for steady, long-lasting freshness. From para deodorizers to lavender options and toilet fresheners, this lineup helps control odors and keep the bowl smelling fresh between regular cleanings.
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Protect the spaces you work hard to care for. Enoz Animal Repellents help discourage deer, rabbits, squirrels and bats from damaging gardens, ornamental plants, flower beds, attics and wall voids with easy-to-place repellent stations.
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Pheromone-based traps for clothes moths, pantry moths, and household pests. Used inside the home.
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The original Enoz lineup. Mothballs, moth flakes, moth bars, moth blok, roach powder, and the legacy flyswatter. Made in the USA.
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Sometimes the simplest tool is still the one you reach for first. Enoz Fly Swatters give households a quick, practical way to handle everyday flying insects without sprays, traps, or setup.
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The right trap starts with the right pest. Enoz Insect Traps help target common flying and crawling insect problems, from fruit flies and pantry moths to gnats, mosquitoes, spiders, wasps, hornets and more.
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Stored fabrics deserve serious protection. Enoz Moth Control products help protect your fabric belongings from clothes moths, carpet beetles and their eggs and larvae.
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Long-lasting repellent stations for outdoor spaces. Discourages nuisance animals from porches, gardens, and structures.
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Roaches and crawling insects often hide where everyday cleaning cannot reach. Enoz Roach Control products are made for targeted use against cockroaches, palmetto bugs, waterbugs, silverfish and ants.
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Active traps for flies, mosquitoes, wasps, hornets, fruit flies, and other flying or crawling insects.
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Reefer-Galler Cedar Sprays offer a direct-use option for listed insect concerns. SLA Cedar Scented Spray is made for targeted application where spray support is needed, bringing cedar-scented protection to areas beyond traditional storage formats.
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Reefer-Galler Closet Hangers and moth protection products are made for the spaces where garments stay stored: closets, garment bags, trunks, drawers and seasonal storage areas.
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Reefer-Galler moth ball packets are designed for folded clothing and fabrics kept in tightly closed storage spaces—from drawers and trunks to blanket chests and seasonal storage bins.
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A deeper bowl clean starts with better coverage. Ty-D-Bol Foaming Cleaner expands through the bowl to reach under the rim, cling to surfaces and help lift grime where ordinary liquid cleaners can run past too quickly.
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Bathroom odors need more than a cover-up. Ty-D-Bol Odor Eliminators are made to help neutralize toilet odors at the source, releasing freshness with every flush and keeping the bathroom smelling cleaner between regular cleanings.
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Rust and mineral stains need more than everyday freshness. Ty-D-Bol Rust Remover products are made to target orange stains, lime, iron and hard water buildup that regular toilet cleaners can leave behind.
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Hard water stains and toilet rings are easier to manage before they settle in. Ty-D-Bol Stain Away products help fight stains between regular cleanings, giving you continuous support against buildup in the bowl.
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Ty-D-Bol Toilet Bowl Cleaners help keep the bowl clean and fresh between regular scrubbings. From classic blue-water tablets to bleach, botanical and lavender formulas, this category is made for everyday toilet care.
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