About
Cleaning American bathrooms since 1923
Ty-D-Bol introduced the first automatic bowl cleaner more than a century ago. We're still at it, and still family-owned.
Heritage
A century of American cleaning
Ty-D-Bol started in 1923 with the first automatic bowl cleaner — the one that turned the water blue and made it stay clean between scrubs. American bathrooms have looked different ever since.
Today the brand is made by Willert Home Products, a family-owned company that's been operating out of St. Louis, Missouri since 1946. The Willert family has run it the entire time.
We manufacture in the USA. That isn't a marketing claim, it's how we've always done it. Same family, same factory, same standard — from the original blue tablet to today's foaming, rust, and stain formulas. Built to work the hundredth time the way it did the first.
As Seen On TV
You’ve probably met him.
Meet the Ty-D-Bol Man. He waved from a tiny rowboat inside the tank — same blue water, same calm grin — through American living rooms across the 70s and into the 80s. By the time the spots stopped airing, he was one of the most recognizable mascots in household advertising.
The commercials are gone. The boat isn’t. Same mascot, same blue water, same family making it in St. Louis.
Heritage
How we got here
Since 1923, Ty-D-Bol has kept American bathrooms clean with straightforward products that work.
1923
Ty-D-Bol introduced the first automatic bowl cleaner with distinctive blue water.
What we hold onto
The standard hasn't moved
Same formula, every time
If the bottle works the first time, it works the hundredth time. No batch lottery.
Made in St. Louis
Manufactured in Missouri by people who answer to their neighbors, not a holding company.
Priced for the household
Real cleaning power doesn't have to live behind a luxury price tag. It never did here.
From the Willert family
One family. Five household brands.
Willert Home Products is a family-owned company in St. Louis, Missouri, making household goods since 1946. Five trusted brands under one roof — different jobs, same standards, same family.
See what's in the lineup
Every Ty-D-Bol product, sorted by what it does. Pick the one that fits the job.
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