Less ceremony.
More freshness.

Bowl Fresh launched in 1968 as Willert's plain-spoken alternative to the increasingly complicated bowl-cleaner aisle. The pitch then was the same as it is now: drop one in the tank, walk away.

We've added scents over the years (currently four) and changed the tablet shape three times. The active chemistry has not been touched since 1974, because there has not been a reason to touch it.

We are a Willert Home Products brand, and we share a warehouse with Ty-D-Bol, AirBoss, Enoz, and Reefer-Galler. Same family. Same shipping dock. Different chore.